How to Find Private Label Manufacturers for Your Brand

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Generating passive income is every retailer’s dream and is easily achievable with the help of a private label manufacturer (PL manufacturer). Whether you choose to create your own custom product or gain an easy add-on to your already established brand, working with a PL manufacturer is a great way to give your business an extra boost of income. If you want a piece of the predicted $5.94 trillion sales of private label products by 2024, the time to act is now.

A private label manufacturer creates, makes, and labels products for businesses to sell as their own brand. Knowing how to find private label manufacturers is the first step, which you can do by performing a quick query in forums (Reddit, Warrior, or SaleHoo), marketplaces (Amazon, eBay, Alibaba), or source locally (our recommended choice).

Now, let’s discuss more about PL manufacturers, what to look for in one, how to make contact, and how Earth Lab Botanicals can help cut costs and bring your products to market fast.

What is Private Label Manufacturing?

When a product is manufactured by a contracted or third-party manufacturer and sold under your own brand name, that’s the general idea of Private Labeling.

An example of a retailer using a PL manufacturer is Target’s Up&UP brand of bodycare, supplements, first-aid and such. Up&Up products are generic, private label manufactured goods that Target customizes and rebrands for their specific audience and overall marketing goals.

The benefits of working with a PL manufacturer are that you:

  • Get to specify everything about your product, including the ingredients and materials used, the production rate, what the label looks like, and more

  • Determine your own pricing strategy and how you optimize costs

  • Can scale and adapt quickly in response to demand and trends

  • Maintain control over the marketing and branding of your product 

What to Look for in a Private Label Manufacturer

Since there can be a few downsides to PL manufacturing (manufacturer dependency, poor consumer perception and loyalty), you want to be sure you make the right choice in a manufacturer.

While many PL manufacturers seem to be the same, they’re not. Here are some areas to research before you make your decision.

  • Product specialization: Find a manufacturer that specializes in your niche. For example, if you sell liquid botanicals, don’t use a pet product manufacturer.

  • Competitive pricing: Compare the prices of a few manufacturers. Just make sure you’re comparing fairly by not only comparing prices, but also quality and service.

  • Product quality: It’s a good idea to order samples from manufacturers to ensure what you get holds up to your standards and expectations.

  • Reliability: Getting your goods to look how you want, at a quality you deserve, and when you want them delivered is very important to building a trusting relationship with not only your manufacturer, but your customers as well.

How to contact a Private Label Manufacturer

After you’ve learned how to find private label manufacturers and what to look for in one, it’s time to contact a manufacturer to speak with them directly about your product and their ability to deliver what you want.

Consider that if you’re working with an overseas manufacturer, the time difference and language barrier can be problematic and cause issues down the road. Even if you’re working with an onshore manufacturer, you’ll want to follow these tips:

  • Be very clear and to the point about what you want overall.

  • Include examples of what you want your product, label, and packaging to look like. Use exact colors and size specifications.

  • Read and understand all contract terms and conditions before signing anything.

The right questions to ask:

  • What is your minimum order quantity?

  • Do you allow order modifications?

  • What is the price per unit?

  • What is your production time?

  • Which countries are you authorized to ship to, and are there any additional charges for overseas shipping?

  • What is your preferred method of payment?

While initial contact and conversations can be had over email, we believe having conversations and asking questions is best done over the phone or in person. The reasons for this belief are that email can take too much time, important details can be missed or misunderstood, and you’ll want to get the personal attention and professional service you deserve.

Cut Down Costs and Bring Products to Market First

Private label manufacturers can help you take your business to the next level, but you must choose the right one that can cut down your costs and bring your products to market as quickly as possible.

This is where we come in. Earth Lab Botanicals removes the challenges and risks of in-house manufacturing, and we’re ready to label and launch over 300 stock botanical formulations with your own branding. If you’re ready to get started, contact us today!

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